Great Ads II: Compare the Meerkat

When I came to Ireland, I was amazed at how many TV ads there are for car insurances. It feels like every other commercial is for one of these insurances. As the market is so seemingly over-saturated, the companies have to be creative to get your attention. One of the most interesting and creative ads is for CompareTheMarket.com, which according to the advertiser people are constantly mixing up with CompareTheMeerkat.com - a site for comparing meerkats. The interesting twist is that apart from actually having built up a very elaborate site to compare meerkats (definitely check it out), a number of TV ads are run by the disgruntled meerkats, who complain that people drop by their CompareTheMeerkat site, looking for car insurance. There's a whole series of them, but I'll give you a taste of them after the break.